SOFIA SADIQ
Fluent in English, German and French, Sofia has gained a BA (Hons) in German with French from the University of London and the Institut feur Deutsche als Fremdsprache, Heidelberg, Germany. She has also obtained an MA in Communication Arts in the United States.
As Marketing Manager at NBC Cable & International, New York, she has worked closely with the Marketing Director to effectively promote the Company’s International profile and assets. Her specific responsibilities included co-ordinating all marketing programs and producing generic as well as customised presentations for key global/national client companies. In addition, Sofia has liaised with creative departments to develop trade advertising and to assess research data for ratings and competitive analysis information.
As Desk Editor for Racher Press, New York, she was responsible for the entire production process from editing manuscripts through typesetting to final magazine print.
After graduating, Sofia worked for three and a half years as a freelance journalist in London with the Times, Daily Mail and the Evening Standard, covering domestic, international and political news. Here, she gained considerable experience conducting original research by directly interviewing the subjects as well as collating and presenting research from secondary sources. Prior to that she worked for a London-based film production company.
In addition to her linguistic skills, Sofia has a thorough knowledge of various International News Retrieval databases, including Lexis-Nexis and Dow Jones News.